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Treads.nz is funded by Treads+ and, in time, by advertising that actually fits a community of sneakerheads - not generic banner ads for products nobody here cares about.
We haven't launched an advertising product yet. Here's the kind of thing we're considering for the future.
A paid boost that puts a brand or reseller's listing higher up the Trader feed and marks it clearly as sponsored - a targeted way to reach people who are already actively buying and selling sneakers, without an intrusive ad banner anywhere on the page.
Direct partnerships with sneaker brands, boutiques and resellers - think a verified brand profile, early access drops posted straight to the community, or a co-branded competition. Built around genuine relevance to the community rather than a generic ad slot.
A sponsored feature spot - on the front page or in a group - highlighting a collection, a release, or an event relevant to Kiwi sneakerheads. Clearly labelled as a paid spotlight, and limited in number so it never crowds out the community's own content.